MIN.K DESIGN
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Cheru Stationery

Cheru (체루) means "teary-eyed" in Korean, indicating a tear that is welled up in one's eye before its fall. Ru, the girl covering her eyes, is often sad and gets caught up in her sentimental thoughts from time to time, but holds a lot of hope and ambition in her life. Cheru is a stationery brand that supports momentary feelings of sadness that is inevitable in life as a human being.

Packaging | Branding, Illustration, Craft

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